SEGMENTING AND TARGETING MARKETS.

Apple Inc. is a technology company that has become highly famous due to their innovations. This company first started in 1976 with only one product line of computer.  Later added more product lines such as ipod, iphone, ipad that changed the time and the market for unique featured products has increased enormously. Apple targets its products in developed countries such as India, china, Italy, and of course USA for all age groups, race, and gender.

            The advertisements are the example of Apple approaching and marketing the new product to all possible individuals and groups. Apple’s mainly purpose is to introduce luxury lifestyle through high quality, creativity, colorful themes, and unique featured products. Apple Inc. usually follow demographic segmentation, it targets both male and female, ages 12- and onwards, middle and high-income people, and especially to people who wants classy and comfortable life cycle. 

            Apple Company ads play a very crucial role in catching and appealing to every viewer.It also has iphone ads in other language like spanish to attract more customers.  Marketing is important to succeed the business in every possible way. Apple markets its products through their official website, retail store, and online order website.   Apple Inc. is a worldwide known brand and sells products in all developed countries.

This map (at below) shows which countries have their own official Apple websites and online Apple

stores.A whopping 97 countries have an official Apple web presence of some kind. Only 88 have official sites. The other 9 only have official iPhone pages. Apple uses 27 different languages across their official websites.

The official sites of some countries are available in more than one language. For example, Belgium’s site is available in Dutch and French, Switzerland’s in German and French, Canada’s in English and French, Hong Kong’s in Simplified Chinese script and English.

Apple Inc. has a brief list of countries, where it has its business. They also have an option to choose the country and region on the official website. http://www.apple.com/choose-your-country/. Apple markets and targets people all ages, both genders, and in all developed countries have either an official website, retail store, or only a product line website such as only for iphone.