SOCIAL MEDIA AND MARKETING.

Apple Inc. is a multinational corporation.  It is very well known for its best-featured products. When it comes to making money and becoming famous for the technology, Apple does it with their products and through the advertising.

            According to the different blogs, news, and articles it is proven that Apple Company isn’t heavily involved with social media. Social media’s main purpose is to exchange information, collaborate with others, and have conversations. In return, the bloggers and company informers inform the viewers and consumers about the products, in return get feed backs of their experiences.

            The most popular online tool of social media is Facebook. For Apple Inc. the official facebook page does exist but its hard to find. Apple Company has only one official page but as I was researching for my blog post I couldn’t find the official page. But people and consumers have other pages for all Apple products such as Macbook, iPhone3 , iPhone 4 , and many more.

Apple Inc. although isn’t officially involved into blogs, facebook and other social media tools to attract more customers but they are doing a great job through the official websites which is www.apple.com. At this page, the viewers, customers, and consumers can find all information related to the products.

 The website page acts effectively by:

1) Apple support- in which, the customer’s gets reply within 24hours regarding any concern related to any product, also contains links for social interacting with other such as:

* Videos- to show how to use the products.

* Manuals- how to setup and troubleshoot the products.

* Communities- to socialize and interact with the people around the world to share experience and concerns about the products.

2) Hot news- the best and unique part of the Apple Company is that it posts and blogs about the lastest and hot news about the products, customers, and the company itself. Where you can find abundant amount of reliable information.

* www.apple.com/hotnews

            Apple Inc. isn’t strongly involved in social networking sites instead the official website page of the Company plays the role of social media and marketing.