RETAILING- RITE AID VS. 99 CENT STORE.

      Rite Aid Corporation is one of the nations leading drugstore chains on the East Coast and the third largest drugstore chain in the USA. Rite Aid’s first store opened as thrift D Discount Center in Scranton, Pennsylvania, in 1962. And now Rite Aid has been extended to all over US. It approximately has 4,600 Rite Aid stores.

The Rite Aid I spot to visit is located at

2002 Avenue U

Brooklyn, New York 11229

(At the corner of avenue U and the OCEAN AVE).

Honestly, I  have visited this Rite Aid many times but this time , I went there with aspecific purpose to find out the reason behind the success and advantage of Rite Aid over all other stores like 99¢ store . I compared Rite Aid’s retailing techniques with the 99¢ store located right across from Rite Aid.

                                                              

 2000 Avenue U 

Brooklyn, New york 11229

1)   PLACE- Rite Aid is located right on the main street on the corner. This gives the store an advantage of attracting the customers passing by. Rite Aid’s name board attracts people due to the location. Rite Aid offers everyday’s products and services to help the customers lead to a healthier and happier lives. Rite Aid store itself is huge and for customer’s convenience provides them with driving spot. Where as, 99¢ is way smaller in size, does provide everyday products but not in big quantity nor doesn’t offer a lot of variety. 

 

       2)   PROMOTION- Rite Aid always has sales in different departments. It advertises the sales coupon the magazines. Rite Aid gives out a magazine advertising and article every weekend to prepare the customers maintain their budget for the following week and take out the coupons for the sales and to get advantage by using Rite Aid wellness card. Due to the wellness card and coupons together, the products can be purchased and very cheap price. On the other side, 99¢ doesn’t provide any discounts nor sends out the weekly magazines with coupons.

3)   PRODUCTS_ Rite Aid provides the customers with a wide range of the products. Not only it offers range of brands but also it sells the products in big quantities. Customers can easily purchase a wide variety of vitamins, beauty products, personal care items, basic household items, makeup, hair care products, and all kinds of candies and chocolates. 

                                                    Every products at Rite Aid is organized and has its own place. 

               

    

 Where in 99¢ store the products aren’t organized at all and nor are in wide variety.  

      The negative part in retailing of 99¢ store is that the products are placed outside the store for advertisement.

4)   PERSONNEL- In Rite Aid it's easy to find a staff around you, since they are always loading goods or cleaning and arranging something.Where in 99¢ store there is no uniform for the employees. And mainly the helper of the store is the cashier.

In Rite Aid the customer service alarms are placed near the products such as near the deodorants and are placed in very security.

Also, in Rite Aid there is staff wearing uniform of Rite Aid employee who can answer any question regarding products. They can also help the customers take off the product from the shelves. Where in 99 cent store the cashier is the staff itself and there is no uniform for them that distinguish them from the customers.

5)   PRICE- Rite Aid provides products in affordable prices and can help with discount through the wellness card.

Sometimes due the coupon and the wellness card+ and the sales the products can be purchased at very low prices.

  Where 99¢ has fixed prices plus always charges tax of  59¢ on every purchase.

I mainly liking purchasing things from Rite Aid because its cheap, and branded, and trust worthy.