ETHICS AND SOCIAL RESPONSIBILTY.

The chapter 3 exhibits the concept of ethics and the ethical behavior in business. Ethics are the moral principles or value that generally govern the conduct of an individual or a group. Ethics can be viewed as the standard of behavior by which conduct is judged. Ethics, then, consists of personal moral principles. Apple Inc.  is one of the well-known technology companies in the world. A company like Apple Inc has strong moral values, principles, and standards for the business.

            The basic moral principles that Apple employees follow in the business are as follows:

·      Apple Company expects total honesty and is perform in ethical behavior while making business dealings.        

·      Apple expects its employees to avoid situations where a conflict of interest might occur or appear to occur. If something really serious occurs then should react calmly.

·      Apple expects all the partners, employees to respect the confidentiality of Apple information not only people in company, but also the customers.

·      Apple expects its employees, including parties whom Apple does business with worldwide to maintain the highest standards of business conduct.

·      Apple expects and claims to deal all partnerships, dealing the same way, regardless to the social difference in different countries.

·      Apple conducts its business so that the communities in which we operate are benefited by our presence.

A model that suggests corporate social responsibility is composed of economic responsibility, legal , ethical, and philanthropic responsibilities and that the firm’s economic performance supports the entire structure is called Pyramid of Corporate Social Responsibilty.

      Social responsibility of Apple Inc business is growing around the world. According to recent surveys and magazine articles it can concluded that Apple id following all four components of Corporate Social Responsibility.  Apple has done a good job with their social and ethical responsibilities this year. Where in 2006, Apple Company conducted a thorough audit of one of Fox Conn’s manufacturing plants (Apple’s partners in manufacturing) that created iPods.

    News reporters suggested in one magazine that workers at the factory were being treated unfairly and forced to operate under sweatshop-like conditions for little pay. After the ten suicides at Chinese manufacturer fox Conn in 2006.

Apple has investigated and reported child labor violation, toxic conditions, and other violations of their code of ethics. They became more concerned and a better, societal, and responsible company.  

*Economic Responsibility- Every corporation economic responsibility is to be profitable. Apple is first in its class in this field. With revenues this year reaching almost double from last year (from 15.70 billion to 28.57 billion) and Iphone 5 (143% growth sales) and Ipads (183% growth sales) sales exceeding over 100% show Apple

as an ideal example of a company fulfilling its economic responsibility.

*Legal Responsibility- Apple has taken action against unethical conduct in its facilities. For this particular responsibility, Apple has stopped the use of underage labor in ten facilities including Fox Conn.

*Ethical Responsibility- Apple has eliminated dangerous working condition in two facilities and bribery in one facility.

*Voluntary Responsibility- Apple has done a tremendous job concerning environmental issues that range from toxic material removal from its products to the recycling and the use greenhouse gas emission.

 Not only is Apple exceeding the environmental impact of its products in a positive way. Apple Company has been always actively involve with its social responsibility, Its shows that not only is Apple an incredibly profitable corporation but a socially responsible too.