Tuesday, September 10, 2013

BRIEF HISTORY AND MISSION STATEMENT.


Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." Is the famous quote of Apple Company’s chairman Steve Jobs. This quote portrays an idea of what the Apple Company itself is about. According to Steve Jobs a person can innovate the world with its own effort and has a power to make flexible systems for itself and its surroundings. 
      Steve Jobs and Steve Wozniak are the founders of the Apple Company. They have proven the above quote correct through their inventions and thought-provoking products. Apple Company’s manufactures computers, iPad, iPod, iPhone and many more. This company is worldwide famous and has been getting promotion ever since it started. Apple Company’s first computer came to be a company in 1976 when Steve Jobs and Steve Wozniak released the Apple I and was located in Cupertino, California. Steve Jobs and Steve Wozniak knew each other since high school and were college dropouts. Even though they didn’t have high education level but their inventions are distinguished and everybody wants to have it in possession.
Steve Jobs and Steve Wozniak always had an interest in electronics. When they were working for companies of Silicon Valley, Steve Wozniak created an electronic known as Apple 1.
On April 1, 1976 Apple I was sold due to Steve Job’s insistence.. Apple I wasn’t taken very seriously, and Apple did not begin to take off until 1977, when the Apple II debuted at a local computer trade show. The first personal computer came in a plastic case, which included color graphics. The Apple II was an impressive machine sold several times after invention. Furthermore, the demand increased and Apple Company decided to manufacture a better and improved computer named Apple III. As time proceeded the Apple Company became “a real Company” with thousands of employee, chairman, high selling demands of imposing products.
In 1980, time became little difficult for Apple Company and while that time Steve Jobs became the chairman in March 1980. During that time period, saturated market forced the company to give up some employees. On the other side, Steve Wozniak was harmed in a plane crash and leave for absence. In 1980, Steven Jobs took over and became the chairman of The Apple Company. Since Steve Jobs was the chairman, his famous quote was considered as the mission statement of Apple Company.
Where, the official mission statement as stated on the website describes the product, mission and accomplishment of the Apple Company. "Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices."

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