PRODUCT CONCEPTS

           

 Apple Company has always been admired among all ages, various countries, and cultures. Apple Inc. was always been manufacturing thought provoking and stylish products, which eventually made it a brand and slowly but surely a global brand too. When it comes down to their brand – which Apple has artfully developed since their inception. Apple Company has been following their former tagline, “Think Different,” to come out with a new technological idea. Apple Company started with only one product APPLE I and now had sold a long range of products like macbook, ipod, ipad, iphones and many more.                                                                                                                                                    Apple has also built their brand through consistent designs. 

  Iphones are the one of the best-sold Apple Inc.’s products. Iphones are the consumer products because

it is manufactured for an individual to enhance their lifestyle with best-featured technology and to make them look classy, branded, and allows them to handle things easily with new version of phone. Iphones are also referred as shopping product mainly because they are expensive and are found in fewer stores but people always agree to purchase the new products because of their service, brand, features, design and colors.  As the following graph shows the revenue rate of the products over the years.

                                                                                                                                        This company has a long range of products, Apple Company manufactured the products that weren’t sold quite satisfactory and on the other hand side they also manufactured the products that just added more value to the brand, and brought more success to the company.                                                                     

Apple Company sells variety of technology pieces, in different sizes, prices, and contains different features.  Apple Company’s official page has different tabs for their technology, which makes the consumer to choose easily. http://www.apple.com.

Apple sells product mix:

1)    Macbook Air, Pro, Mac mini, iMac.

2) Ipod shuffle, nano, touch, classic.

3)    Iphone 3, 4, 4S, 5, 5S, 5C

4)    Ipad Air, mini, mini with retina display and many more.

Apple Inc . is still on its way to introduce new featured products, due to its products it has become the most valuable company and from Technology Company now it has been titled as “ a luxury brand.”