DEVELOPING A GLOBAL VISION.

In chapter 5, we learned about the global marketing and impacts of multinational firms on the world economy. In previous chapter, a chart showed Apple Company to be on the second rank of the top ten innovative companies in the US. Apple Inc. is a worldwide well-known company. Apple Inc. make the products very much reliable, new-featured, uses beautiful material like aluminum, glass, advanced graphics, and very fast memory. This wide variety of qualities helps Apple.Inc marketing to expand in other countries too. An estimate count would be that Apple has around 28 stores in the UK, 28 in Canada, 231 in the U.S, and several stores in China, and many other countries. As a bottom line, Apple Inc has expanded their markets well beyond the United States borders.

   

            Apple Company is considered a multinational corporation. It develops their global business in stages. Apple Company has built its popularity in steps and still working on it through their new products like iphone4, 4S, 5, 5C and 5S. The steps involve of manufacturing of goods in other country, has evolved primarily Internet. This is the great strategy for Apple to have a global vision and strive for globalization. Apple has been building its overseas presence with its Apple retail stores but still needs to built stores in countries like Pakistan, where the products are being used but the retail stores aren’t present.

            A global marketing must consider the external environment. Apple Inc is a great example that operates with environmental factors, which include culture, language, demographics, political and economic structure and natural resources. Apple phones are manufactured with advanced features that handle the environmental factors of the other countries too. Like it has an option to operate iphones in other language other than English and through this positivity Apple Company develops a global vision and built its success.